Search engine optimisation might be one of the most darkest areas on the interent. If you talk to experts, about how best to get traffic to your site is loaded with opinion and myth.

Trying to learn about SEO is difficult, to say the least, becasue there are a few problems:

• No one knows for sure what works; the search engines won't reveal their algorithams (secrets).
• Some people pushing SEO information are in business only to make easy money from poor services.
• The whole thing is so complex.

Getting a site designed/developed and published is only a small step in the path to getting traffic. Unless you do something else your site will just sit there, and no one will know it exists.

We can split the different ways to get traffic into several main categories:

• Organic.
  What is traditionally known as SEO, organic marketing is theidea of having your website visible in various search engines when people search for keywords.
• Referral.
  Quite simply, the idea of having links from other sites to yours. A robust SEO plan will have a comprehensive link building strategy. These can be natural through attracting links to your high-quality content, or can be paid links.
• Pay-Per-Click (PPC).
  This strategy involves bidding for placement on search results. Submitting an ad to a search engine such as google also means that it appears on its distributed as networ.
• Email.
  Building an email subscription list is a key part of a modern SEO plan. It's important to know who your website viewers are and if appropriate to capture their emails so that you can present them with information that might draw them back to your site.

If you want your website to be successful, it is absolutely critical that you have a balanced plan that addresses these four components. Just focusing on one wil put you at a disadvantage to competitiors that have a more balanced approach. It's exactly the same principle that your financial advisor might tell you: 'Have a broad range of investments'.

Our Success

At Red-fern Media Solutions we believe in an honest approach when it comes to search engine optimisation, we'll build you a plan of what keywords to use, create links from other sites, give you detailed reports on how your website is working and how we can improve your natural rankings. We can also manage your Adwords Advertising on Google (PPC). Each content management website we build has the option to send news letters to members of your site. By doing all these we offer a broad spectrum of search engine optimisation.